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A Academia LANCE! segue com a série de webinars sobre negócios do mundo esportivo. Nesta terça-feira, o L! recebeu Pitter Rodriguez, head de parcerias esportivas no Facebook e Instagram no Brasil, para debatero potencial do esporte nas redes sociais.

Durante a live, realizada no canal do Youtube do L!, Pitter Rodriguez analisou o atual cenário de monetização dos clubes brasileiros dentro das redes sociais, afirmando que existem muitas maneiras de ‘fazer dinheiro’ online.

– Existem várias formas dos clubes de futebol ganharem dinheiro no mundo digital. A nossa plataforma oferece aos clubes a possibilidade de explorar outras frentes de negócio, semelhante ao Youtube e Twitter, onde você pode fazer um vídeo e monetizar esse vídeo. Uma publicidade será rodada no meio do vídeo e um percentual vai ser destinado ao clube, gerando receita.Essa receita é grande atualmente? Comparado ao que vale os direitos esportivos e as receitas que os clubes fazem com a TV… não. Mas ela começa a ser uma receita consistente para os clubes e relevante aos clubes, na medida que ele começa a crescer e explorar mais as plataforma digitais – analisou o executivo.

– Na medida em que os clubes brasileiros voltarem suas atenções para as plataformas digitais, o mercado cresce. Viabilizandoassim a transformação do clube também como um criador de conteúdo. A partir do momento que o clube começar a ver se ver como plataforma de mídia, conteúdo e interação, a gente começa a poder explorar uma infinidade de fontes de receita.Uma delas. como falei anteriormente, é a produção de conteúdo e monetização do mesmo conteúdo – afirmou Pitter.

Pitter ainda deu destaque para um possível crescimento de monetização através das redes sociais, com base no número de seguidores de cada clube. O executivo ainda citou Cristiano Ronaldo para exemplificar o potencial da monetização com as redes sociais.

-A outra possibilidade é a exploração com os patrocínios, usando as plataformas digitais. Por exemplo, se você pega a quantidade de seguidores que o Flamengo tem no Facebook, no Instagram, no Youtube, no Twitter e usa essa comunidade digital a seu favor. Além do patrocinador estar na camisa, que já vale milhões de reais, você também tem a exposição que eu te dou nas plataformas, que valem outros milhões de reais. Desta forma, você gera outras fontes de receita – disse.

– É difícil falar de números. Eu vou citar um exemplo de algo que foi público. Uma matéria que circulou do Cristiano Ronaldo, dizendo que ele faz mais dinheiro no Instagram do que o salário dele na Juventus. Ativando marcas, vendendo produtos e engajamento. Sim, é possível. O céu é o limite. A gente passa por um momento de evolução nesse mundo de negócio – finalizou Pitter Rodriguez.

Sobre o webinar

A Academia LANCE! ministrará uma série de webinars com convidados importantes para debater assuntos atuais envolvendo esporte, marketing, finanças e negócios. Confira a agenda dos próximos seminários:

01/09 – Guilherme Ribenboim, vice-presidente global de operações do Twitter
08/09 – Fernando Manuel Pinto – Diretor de direitos esportivos da Globo

Newcastle United are not yet close to signing Monaco centre-back Axel Disasi in the summer transfer window, according to an update from journalist Dean Jones.

Do Newcastle want to sign Axel Disasi?

The Frenchman has emerged as what looks like a primary target for the Magpies this summer, having become such an influential performer for Monaco over an extended period of time.

Eddie Howe will want to boost his defensive options ahead of what could be a busy 2023/24 season, especially with Champions League football returning to St James' Park in 2023/24, ramping up the intensity of matches in the process.

Disasi started 37 out of a possible 38 Ligue 1 matches for Monaco last season, outlining both his consistency and availability for his side, and it saw his reputation as a top-level central defender further increase, having joined his current club from Reims back in 2020.

The 25-year-old has also forced his way into the France setup at international level, winning four caps to date and appearing three times at the 2022 World Cup, starting one match for his country in the tournament.

What's the latest on Axel Disasi to Newcastle?

Speaking to Give Me Sport, Jones claimed that Disasi's potential move to Newcastle isn't as far along as some may think currently, though, with work still to do to get a deal over the line:

"I feel like this deal has got a little bit ahead of itself at the moment. Newcastle deny that anything formal is happening here with Disasi.

"At the moment, I'm told that Newcastle haven’t progressed this deal as far as it’s been reported. But there is an interest, so that part is true."

It feels like there are fresh updates regarding Disasi's future all the time, but this does suggest that there is still plenty of work to do, in order to get a deal over the line this summer.

It would still be something of a surprise if the Monaco man didn't come in at St James' before the Premier League season kicks off next month, given the level of interest in him, but it is also obvious that it may not be plain sailing in the next few weeks.

Should Disasi suddenly not join Newcastle, it is essential that a strong alternative is lined up, with failure to improve the defence something that could be fatal to their top-four hopes and chances of doing well in the Champions League.

While the Magpies excelled at the back last season, only conceding 33 goals in 38 league matches, Fabian Schar is now in his 30s and should arguably become more of a squad player, while more depth is so important, allowing Howe to rotate effectively across four competitions throughout the campaign.

Disasi should remain the No.1 centre-back target for Newcastle, though, being hailed as a "complete & dominant" player by football talent scout Jacek Kulig recently, and holding his own in a France squad that reached the World Cup final in December – a game in which he featured briefly in during extra-time against Argentina, prior to their penalty shootout defeat.

غادر أكرم توفيق لاعب فريق الكرة الأول بالنادي الأهلي مباراة مازيمبي متأثرًا بالإصابة. 

المباراة المقامة على أرضية ملعب استاد تي بي مازيمبي، في إطار لقاءات دور نصف نهائي بطولة دوري أبطال إفريقيا..

وتعرض أكرم توفيق لإصابة قوية في الرأس بعد أن اصطدم بلاعب مازيمبي الكنغولي في الدقيقة 67 ليتدخل الطاقم الطبي لإسعافه.

واضطر مارسيل كولر لاستبدال أكرم توفيق باللاعب محمد مجدي أفشة في الدقيقة 72 من عمر اللقاء.

فيديو | وائل جمعة: كولر كان لائقًا بالأهلي الموسم الماضي.. وشخصيته تغيرت

وكان الأهلي قد تأهل إلى دور نصف نهائي دوري أبطال إفريقيا بعدما تخطى سيمبا التنزاني بدور ربع النهائي بنتيجة 3-0 في مجموع مباراتي الذهاب والإياب. 

فيما حصد مازيمبي بطاقة تأهله إلى الدور ذاته على حساب بترو أتلتيكو الأنجولي بالفوز بنتيجة 2-1 في مجموع المباراتين.

ومن المقرر أن تقام مباراة الإياب مساء الجمعة المقبل، السادس والعشرين من شهر أبريل الجاري على ملعب استاد القاهرة الدولي.

فيديو | وائل جمعة: نقص اللاعبين أمام مازيمبي يقلق الأهلي.. ومشاركة موديست إضاعة للوقت

ويطمح الأهلي في المضي قدمًا نحواقتناص بطاقة الصعود للدور النهائي من أجل مواجهة المتأهل من ناديي الترجي التونسي وماميلودي صن داونز الجنوب إفريقي. إصابة أكرم توفيق في مباراة الأهلي ومازيمبي

Alex Wakely led the way with 83 as Northamptonshire defied the elements and sealed a dramatic two-wicket win with one ball left in the Specsavers County Championship match at Chester-le-Street

ECB Reporters Network05-Jun-2017
ScorecardSkipper Alex Wakely led the way with 83 as Northamptonshire defied the elements and sealed a dramatic two-wicket win with one ball left in the Specsavers County Championship match at Chester-le-Street.With the floodlights on for the last ten overs and steady rain falling in the final ten minutes, the visitors finished the task of scoring 100 in 17 overs by scampering a bye to the wicketkeeper.Needing 161 with nine wickets standing, no play was possible until 3.05 and tea was taken after 35 minutes when 56 had been added in nine overs. That meant a further 105 were required from 33 overs, but only one over was bowled after the break before the rain returned.The 5pm resumption favoured the NatWest T20 Blast holders against Durham’s inexperienced attack, who were bravely led by Paul Coughlin, who finished with match figures of 10 for 133.Rob Newton cut and pulled Gavin Main for two fours in the second over of the final chase to reach 50 but then miscued Coughlin to deep mid-on to end a stand of 123.Wakeley, who had begun the day on 18 and raced to a 58-ball half-century before the break, continued to score at the required rate and had the target down to 47 when he was narrowly run out attempting a second run to deep point.Rob Keogh skied a return catch to Coughlin and Rory Kleinveldt holed out at long-off. But Barry McCarthy was denied a second wicket when, with 26 needed off four, Josh Cobb was dropped at long-on by Michael Richardson.The last ball of the over soared over the same fielder for six and Cobb, the match-winner against Durham in last year’s T20 final, had all but finished the job when he was caught at third man in the final over.Alex Wakely did the job for Northants•Getty Images

Wakely said: “We tried our best to lose it at the end, but we had the upper hand from the first day and it’s a good feeling to come away with a win we really needed.”The weather threatened to deny us, but we were always holding on to a hope that there would be an opening and we felt 20 overs at the end was all we needed.”With his side even further adrift than at the start of the season, Durham coach Jon Lewis said: “We were well aware of the size of the points deduction, so that’s not an excuse. The loss of personnel is a bigger factor. We are a bit light on battle-hardened campaigners and need to work on maintaining standards over four days.”

Leeds United finally seem poised to appoint the man who will lead them into the future…

What's the latest on Daniel Farke to Leeds United?

That's according to the Daily Mail, who offer a slice of information regarding their manager search that bodes well for fans.

Despite the report focusing on their interest in Liverpool defender Nat Phillips, one line reads that they "are expected to finalise Daniel Farke as manager".

Having yet to spark up their transfer activity this summer, it seems that with this appointment the 49ers can now truly get to work in building a squad that can propel them towards instant promotion from the Championship.

Is Daniel Farke a good fit for Leeds United?

Given the German's history at this level, it could be argued that there are few active head coaches that could achieve what this new ownership will strive to attain with such precision.

The former Norwich City boss earned promotion on two separate occasions with the Norfolk outfit and boasts a stellar record in the second division. Across 138 games in the league, he has maintained a points-per-game average of 1.82, having lost only 29 times.

Although he may have struggled in the Premier League, the 49ers will likely look past that flaw given he is best placed to simply get them out of the Championship at the first time of asking.

However, it is not just his aforementioned fine record which will have earned him this post. The 46-year-old boasts a style of play that will likely resonate with the Elland Road crowd, as an all-action heavy metal philosophy that adds a little bit more structure to the similar outlook Marcelo Bielsa had.

If anything, Farke would draw more comparisons to Jurgen Klopp, given their shared nationality and alliance regarding the classic German Gegenpressing style.

The Liverpool boss has earned widespread success since his move to Anfield, curating a squad perfectly aligned with his disruptive game plan. As such, his tenure boasts a Premier League title, Champions League success and various domestic honours too without straying too far from these ideals.

In appointing their own German manager, the 49ers will hope that Farke can create a dynasty of his own in Yorkshire, spending many successful years there and slowly improving the club as a whole.

With a 4-2-3-1 brand that seeks to win the ball high up the pitch and forge chances from there, the tools would be in place to mimic the earlier years of the 56-year-old's impeccable Merseyside reign.

To emphasise these similarities further, it is clear that Klopp was a keen admirer of his compatriot's Canaries side back in 2021. He suggested that their manager was "world-class" for what he had done at Carrow Road before their clash.

Perhaps they could once again be set to lock horns in the near future, should Leeds earn that promotion they so desperately seek. If so, it will be interesting to see whether he can finally topple the legendary Reds coach, who has paved the way for many managers to follow in his ever-successful footsteps.

Aston Villa could “go in” for Borussia Monchengladbach star Manu Kone this summer, as Unai Emery bids to bolster his midfield.

Both Emery and Monchi will hope to take Villa to further heights next season, making this transfer window a crucial one for potential progression.

Villa have been linked to the 22-year-old previously in this window, with a fresh update regarding their stance given this week.

Journalist Dean Jones recently revealed to GIVEMESPORT that the Midlands club could “go in and make an offer” for the French midfielder, who is currently valued at £35m by Borussia.

Earlier this month, a report from the Daily Mail revealed Villa’s interest in the rising talent, with Jones telling GIVEMESPORT:

“There's been a lot of umming and ahhing over targets like Manu Kone, and I feel like at some point Villa are just going to go in there and start making offers for these players to really give them something to think about and see if those other clubs react."

What could Manu Kone offer to Aston Villa?

Emery has unlocked the talents of Douglas Luiz and Boubacar Kamara in midfield, possessing two masters of the engine room at Villa who complement each other perfectly.

The Spaniard could take his midfield to the next level by signing Kone, who could be the missing ingredient to unearthing a monstrous trio to contest with opposing midfield combinations in the Premier League.

Dubbed a “one-man army” by talent scout Jacek Kulig, the Frenchman has similar and opposing strengths and weaknesses to the Brazilian and fellow Frenchman at Villa Park, suggesting that they could work efficiently as a trio.

When comparing the three dominating players via FBref based on their respective 2022/23 league campaigns, it’s clear to see their individual strengths and how they could complement one another.

Kamara tops the charts in terms of average number of tackles per 90, with 2.94 to Luiz’s 2.24 and Kone’s 2.55, as well as claiming the top spot for most blocks on average with 1.92 per 90.

Praised as “intelligent” by journalist Zach Lowy, Villa’s Brazilian was their highest-rated performer last season as per Sofascore, and could shine in terms of his reading of the game, scoring highest in terms of interceptions.

The 25-year-old warrior averaged 1.23 interceptions per 90 in the Premier League this term, tipping the Villa target who scored narrowly behind in the Bundesliga making 1.10 per 90, and Kamara who averaged 0.96.

Emery could add a creative spark to his defensive duo in Kone, who prevailed as the best progressive player out of the three last term, as well as averaging the highest pass completion rate with 86.2% per 90.

The Colombes-born midfielder recorded an average of 5.73 progressive passes and 2.04 progressive carries per 90, dominating the Villa duo in this area with Luiz averaging 4.55 passes and 1.48 carries, and Kamara just 0.81 carries and 4.25 progressive passes, as per FBref.

Indeed, this paints the picture that Villa would have every based covered should the big-money signing arrive. A player on the watch list of both Liverpool and Wolves as well as Villa, this would be a big statement of intent from Monchi and Co.

Lauren Winfield, the England opening batsman, has cut short her holiday in Australia to replace Deandra Dottin in Brisbane Heat’s WBBL squad.Dottin, the West Indies allrounder who helped to secure the Women’s World T20 title last year, suffered multiple cheekbone fractures after an on-field collision with team-mate Laura Harris during the Heat’s match against Melbourne Stars on December 28.She remains an outside bet to return to the competition at a later date, after insisting “all is going to be fine!” in a post on Facebook.”Eye socket and eyesight is fine, jaw and teeth fine,” Dottin wrote. “I am out of hospital now, recovering before a specialist appointment with a face surgeon Thursday. At this stage it is believed I will require titanium plates to fix the issues.”Winfield, who captains Yorkshire Diamonds in the Kia Super League and can also keep wicket, had been travelling in Australia when she received the call-up.She averages 23.76 in 18 Twenty20 international matches for England, at a strike rate of 112, but shot to prominence last summer with an ODI innings of 123 from 117 balls – and an opening stand of 235 with Tammy Beaumont – against Pakistan at Worcester.

Ellis Simms' return to parent club Everton in January was a huge blow in Sunderland's pursuit of a Premier League return, but they may just have found an adequate replacement.

According to Portuguese outlet Record, Benfica youngster Luis Semedo is very close to joining the Championship side after failing to agree new terms with the Primeira Liga heavyweights.

What impact did Ellis Simms have at Sunderland?

Simms made a huge impact in his half-season spell on loan at the Stadium of Light, scoring seven goals in 17 league matches to not only help Sunderland adapt to life back in the Championship, but also compete in the higher reaches of the division.

The 22-year-old may have departed with 31 league games of the campaign left to play, including the two-legged play-off semi-final, yet he still finished as the club's fourth-top scorer behind Jack Clarke (9), Ross Stewart (10) and Amad Diallo (13), the latter of whom also impressed on loan from a Premier League side.

With an average of a goal every 0.56 league games, only Stewart (0.86) was more effective in attack for Sunderland this past season than Simms, who also chipped in with a couple of assists.

Sunderland ultimately battled on to reach the play-offs without Simms, where they went on to lose 3-2 on aggregate to promoted Luton Town, but it remains to be seen what could have been with the Everton academy product in their ranks for the second half of the season – especially considering he started just two Premier League games for the Toffees after being recalled.

Could Luis Semedo replace Simms at Sunderland?

On the face of it, it is easy to see why Semedo is being touted as a like-for-like replacement for Simms. After all, both players are similar in stature, measuring in at roughly the same height at 6 foot 3.

Semedo, whose playing style has seen him described as "a big physical unit" by football reporter Josh Bunting, also has an eye for goal, as reflected by the four goals he scored in four games for Benfica in the 2022-23 UEFA Youth League.

However, whereas Simms arrived at Sunderland with some experience of first-team football under his belt following spells on loan with Blackpool and Hearts, Semedo has so far represented only Benfica B and Portugal U20.

Even before finding his scoring boots in European competition last season, Benfica clearly saw plenty in the youngster as they handed him a professional contract in August 2020 when he turned 18.

While his overall numbers at age-grade level are hardly much to shout about, having scored just twice in 18 Segunda Liga appearances last term, Sunderland have a habit of finding gems in need of fine-tuning – not least Stewart, who went from scoring two goals for Ross County in 2020-21 to 26 goals in his first full campaign with the Black Cats.

With Diallo also heading back to parent club Manchester United – though a possible loan return has been touted – Sunderland need to be smart with their transfer business to plug an obvious gap – or gaps.

As boss Tony Mowbray stated in January, any new signing "has to fit the criteria of what we need". If it is another talented young attacker in need of fine-tuning that Sunderland are indeed after, Semedo – who at a reported €600k (£518k) is a low-cost punt – might well be their man.

N’Golo Kante’s sudden departure from Stamford Bridge means Chelsea now have to act.

The World Cup winner had been close to an agreement to extend his stay in the English capital, but a €100m (£86m) a season deal with Saudi Arabian club Al-Ittihad suddenly looks set to end his fruitful career in Europe.

His last year at the Blues was ravaged by injury, and he only made nine appearances in all competitions – this prolonged absence was one of the reasons for Chelsea’s spectacular decline into the bottom half of the table.

The 32-year-old must be replaced and Moises Caicedo is a player who can adopt a similar role.

What’s the latest on Moises Caicedo to Chelsea?

Having missed out on the signature of CP Sporting’s Manuel Ugarte, the West Londoners are expected to accelerate their efforts to tempt Caicedo to join.

Whilst it seemed that Chelsea were prioritising a deal for the Uruguayan, it’s been revealed that the 2021 Champions League winners have been equally interested in the Brighton star for around £80m.

This has been reaffirmed by reputable journalist Dean Jones, who told GIVEMESPORT: “I don’t think it’s even a case of getting back of the Caicedo trail, they’ve already been on it. The whole time the Ugarte thing has been going on, Caicedo is still the one I’ve been hearing more about. I’ve always expected that Chelsea would go for Caicedo.”

Can Caicedo replicate Kante’s exploits at Chelsea?

Across seven years at Chelsea, the former Leicester City star notched 269 appearances, 29 goal involvements, and six different trophies, winning everything available aside from the Carabao Cup.

The 53-cap international is renowned for his energetic and insufferable ability to break up opposition attacks and protect his backline.

Due to his unbelievable consistency, Cesc Fabregas has labelled Kante as “world-class”, a sentiment that was echoed by Ally McCoist, who described the player as “absolutely magic.”

The beautiful chapter of Kante’s tremendous story at Chelsea has rightfully ended, forging the pathway for Caicedo to possibly repeat the heroics of his positional peer.

Within his age bracket, the youngster has brilliantly excelled as the £60k-per-week star has won possession in the midfield third the most times (142) of any U21 player this season.

Across the continent, the 30-cap international has also emerged as a formidable asset, ranking within the top 26% in Europe’s top five leagues among other midfielders for progressive passes, as well as the highest 11% for interceptions per 90, according to FBref.

So far in his short, but equally dazzling career, Caicedo has demonstrated himself to be a phenomenal pivot with an uncoachable quality to read the game and sniff out danger.

South American Football expert Tim Vickery has described the Ecuadorian as “terrific” and whilst it would be foolish to suggest he can instantly fill Kante’s void if he continues on his currently frightening trajectory, he could be unstoppable.

Crystal Palace winger Wilfried Zaha has shared an emotional message on social media after a mural was created in his honour.

Why did Zaha get a mural?

It’s been a pretty good last few months for the Eagles. Indeed, Roy Hodgson has come in as interim and helped the club play for exciting football.

For example, in the eight Premier League games, since he’s been back, they’ve scored 15 goals, winning five matches and ensuring their safety amid the now-distant threat of relegation.

However, there is one issue that will be a nagging thought in the back of most fans’ minds. Zaha’s contract is up in the summer and he may have played his last game for Palace as he has an injury that will stop him from featuring this weekend.

Regardless of what happens this summer, though, it seems as though the winger is still loved by plenty at the club and this has been proven with a recent bit of artwork.

Indeed, 13 years since his first-team debut – in which time he has scored 90 goals in 458, and won Player of the Season in three consecutive years – the club unveiled a new mural just outside Selhurst Park.

After seeing it, Zaha reacted on Twitter as he outlined just how emotional it all was for him.

He said: “Speechless! Words can’t exactly express or describe the joy I felt standing there and witnessing this painting with my family and friends honestly still hasn’t sunk in but all I can say is thank you.”

Where will Zaha end up this summer?

As mentioned before, the player’s £130k-p/w contract expires this summer and there has been much speculation about where he could go.

Indeed, the Daily Mail claim that Chelsea are keen on a deal while both Milan clubs and Napoli were also linked.

Adding to that, TalkSport have reported that there is interest from Marseille and Saudi Arabia. Though in better news, they also state that Zaha is “seriously considering staying” and has been offered a four-year deal worth around £200k-p/w to become their highest-paid player in their history.

Perhaps with this mural honouring him too, the 30-year-old will now opt to show further loyalty and stay with the club a little longer.